Few companies talk the talk – about corporate stewardship and sustainability, that is – like Unilever, which likes to paint itself as the model corporate citizen. But when the media spotlight is off, the company reverts to using its power to skirt responsibility for its actions.
That’s how it avoided cleaning up the toxic remnants of its former thermometer factory in Kodaikanal, South India, for 15 years. Now, a global campaign aims to shine the spotlight on the problem and force the company to clean up its mess.
Kodaikanal was the home of a factory owned by Hindustan Unilever, the Indian subsidiary of the consumer products giant, from 1983 until the facility was shut down in 2001. During these years, workers were regularly exposed to toxic mercury — which, it turned out, was also not disposed of properly. That is why the site remains dangerous to this day. Workers, locals and the environment have all suffered with the toxic legacy of this factory for 15 years.
“Unilever is insisting on leaving up to 25 milligrams/kilogram of mercury in soil – 250 times higher than naturally occurring background levels — even after clean-up. According to activists, that is far laxer than global standards and will harm the environment,” said Nityanand Jayaraman, a Chennai-based writer and activist who has been part of the campaign since 2001, in a press statement.
That is why last week, activists around the world convened in the United Kingdom, the home of Unilever’s global headquarters, to demand that the company clean up the factory site to the highest international standards. The campaign is incredibly active on social media, where Unilever is currently being flooded with messages using the hashtag #UnileverPollutes
— CORE Coalition (@corecoalition) April 20, 2016
— CIEL (@ciel_tweets) April 20, 2016
The campaign already has one victory under its belt — getting Unilever to finally agree to provide compensation to former workers, many of whom are still living with the health impacts of lax safety standards in the Kodaikanal factory. However, without an environmental cleanup, this is only a partial victory.
“The much-delayed settlement is great news, but Unilever still has unfinished business in Kodaikanal,” Jayaraman said.
Fifteen years is a ridiculous amount of time, and if it were not for these dedicated activists and the power of social media, it is likely the company would have remained double-faced — talking good at big-name conferences, while letting Kodaikanal suffer in the background. It’s time for Unilever to not only talk the talk, but also walk the walk, beginning with cleaning up this site immediately.
Image credit: Sean Biehle via Flick